Hooked: How to Build Habit-Forming Products
Author: Nir Eyal
Offer: Rent at ₹240 or Buy at ₹599
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather